Brand identity designer · Vietnam / Worldwide

Design with
clarity.

I build clear, expressive brand identities that help businesses become easier to recognize, understand and remember.

Selected work ↓
Huyen, brand identity designer

01 · Selected work

Brand identity · Packaging · Campaign

Self-initiated redesign · 2026

MLEM
Pudding

A character-led redesign that turns an everyday dessert into a bright, memorable brand world.

View case study ↗
MLEM Pudding campaign poster

02 · Capabilities

From a clear idea to a complete visual system.

01

Brand strategy

Positioning, audience, personality and the central idea behind the identity.

02

Visual identity

Logo, typography, colour, image direction and a flexible graphic language.

03

Brand applications

Packaging, campaigns and the practical touchpoints that bring the system to life.

03 · About

Artistic thinking with practical precision.

I'm Huyen, a brand identity designer creating focused visual systems with character. My work combines strategic thinking, distinctive design and clear rules that help a brand remain consistent as it grows.