Brand identity · Packaging · 2026
MLEM
Pudding
A character-led redesign that turns an everyday dessert into a bright, memorable brand world.
01 · The challenge
Making a familiar product feel unmistakably its own.
Pudding is simple, nostalgic and easy to enjoy, but the category can quickly become visually generic. The redesign gives MLEM a clearer personality and a system capable of working across flavours, formats and everyday customer touchpoints.
02 · The central idea
A little burst of good mood.
Irregular letterforms, warm colour and an expressive pudding mascot make the identity feel energetic and approachable. The system stays recognizable whether it appears on a cup, package, poster or vehicle.
03 · Packaging system
Recognition first. Variation second.
Orange anchors the master brand while flavour-led colour and ingredient cues make the range easy to navigate.
04 · Character system
One personality, adapted to every flavour.
05 · Applications
Designed to travel beyond the shelf.
The identity expands across delivery, takeaway service and branded objects without changing the original colours of the work.
